Forecasting Methodology and Evaluation

What is goto_conversion?

The Market Index for Sports that powered $47,000 of prize money, 10+ Gold Medals and 100+ Medals on Kaggle. Kaggle is basically an Olympiad for Data Science

The project currently covers basketball, with one page per top-division league and for multinational competitions such as the EuroLeague. Each page compares its sources, every bookmaker separately and goto_conversion, their average, through stage-of-elimination probabilities, match predictions, bookmaker disagreement, starting line-up changes, player values and prediction accuracy.

What do the league page sections mean?